Editorial standard

The bar I commit to. Every report is written and published under these conditions. Any deviation is disclosed at the head of the affected piece.

1. The site carries no advertising. There is no sponsored content and no commissioned coverage. TBR sells access to its own reports and nothing else.
2. No equity or debt positions in any company or asset that has been, is or is plausibly about to be the subject of a TBR report.
3. No paid consulting or retainer with any entity covered in TBR. Speaking and teaching are disclosed and kept to non-covered audiences.
4. Sources are named where the source consents. Where a source has to remain anonymous, the reason is stated in the report.
5. Quantitative claims carry a dated source. Where the figure is a point estimate from a sample, the sample size and method are given.
6. Where two credible data sources disagree, both are reported, and the disagreement is treated as the finding.
7. Every report ends with an explicit consequence section addressed to readers who must decide. Speculation and hypotheses are named as such. Where the evidence is unclear, the default is conservative.
8. Travel and reporting expenses are paid by TBR. Press junkets and embedded access in exchange for coverage are refused.
9. Corrections of fact appear at the foot of the affected report with the date and the change made. A change in judgement is revisited in subsequent reports and named as such.
10. The author and the publication are the same person.